Have you ever watched the hottest movie, The Cape No.7, which made the Taiwanese crazy? Have you noticed almost all people around you are talking about this film? Have you found almost news, TV programs, and radio programs are discussing it? Indeed, recently, it is the hottest movie in Taiwan. The sales of box office in all Taiwan earn more than 4 hundred million NT dollars, and it is also the 2nd in the box office chart since the beginning of record history. Especially, this movie is a domestic one. It is very rare to see the domestic movie become so popular, and make the Taiwanese crazy, but this movie gets it. Why is this movie so successful? I think this question is also a question for many readers.
In my opinion,”The Cape No.7” seizes 3 factors, funny, having feeling, and web marketing. First, it is really funny. The director, Mr. Wei, designed many ideas to make audiences laugh, and indeed, he got it. He made almost every audience give a hearty laugh in the movie theater. In addition, recently, it was the bad time for the Taiwanese because of the bad economy and the bad stock market. They were not happy, so they wanted to do something to relax. This movie just made them happy. Second, this movie is similar to our usual life. For example, in south of Taiwan, the police allow the residents riding their scooters without helmets. Many situations are similar to the Taiwanese’s life, so they have the feeling that it is a story close to them. Third, this movie is advertised by using web marketing a lot. Now, it is a web 2.0 periods, and online users have the ability to affect each other. Therefore, this movie company focused on web marketing. They hired some people to criticize this movie in good things on the Internet, and those articles attracted some people to watch it and posted their opinions on the internet. Then, the more people were attracted to watch it because of those many opinions. This is the power of the web 2.0.
I have watched this movie. I think that this movie is a good one, but in fact, it is not very excellent. I believe some domestic movies are better than it in the context, but this movie indeed broke the record in the Taiwanese movie history. It is not on the top, but it makes us laugh a lot, and it touches our heard deeply. The most important thing is that this movie represents the domestic movie market. We should support them to make more Taiwanese directors create more excellent domestic movies, and go out to the international movie markets. Have you watched”The Cape No.7”? If your answer is no, just go ahead and watch it.
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