The Taiwanese are crazy for “The Cape No.7”
Have you ever
watched the hottest movie, The Cape No.7, which made the Taiwanese
crazy? Have you noticed almost all people around you are talking about
this film? Have you found almost news, TV programs, and radio programs
are discussing it? Indeed, recently, it is the hottest movie in
in the box office chart since the beginning of record history.
Especially, this movie is a domestic one. It is very rare to see the
domestic movie become so popular, and make the Taiwanese crazy, but
this movie gets it. Why is this movie so successful? I think this
question is also a question for many readers.
In my opinion,”The Cape No
seizes 3 factors, funny, having feeling, and web marketing. First, it
is really funny. The director, Mr. Wei, designed many ideas to make
audiences laugh, and indeed, he got it. He made almost every audience
give a hearty laugh in the movie theater. In addition, recently, it was
the bad time for the Taiwanese because of the bad economy and the bad
stock market. They were not happy, so they wanted to do something to
relax. This movie just made them happy. Second, this movie is similar
to our usual life. For example, in south of
the police allow the residents riding their scooters without helmets.
Many situations are similar to the Taiwanese’s life, so they have the
feeling that it is a story close to them. Third, this movie is
advertised by using web marketing a lot. Now, it is a web 2.0 periods,
and online users have the ability to affect each other. Therefore, this
movie company focused on web marketing. They hired some people to
criticize this movie in good things on the Internet, and those articles
attracted some people to watch it and posted their opinions on the
internet. Then, the more people were attracted to watch it because of
those many opinions. This is the power of the web 2.0.
I
have watched this movie. I think that this movie is a good one, but in
fact, it is not very excellent. I believe some domestic movies are
better than it in the context, but this movie indeed broke the record
in the Taiwanese movie history. It is not on the top, but it makes us
laugh a lot, and it touches our heard deeply. The most important thing
is that this movie represents the domestic movie market. We should
support them to make more Taiwanese directors create more excellent
domestic movies, and go out to the international movie markets. Have
you watched”The
0 意見:
張貼留言